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This one’s decent in terms of showing the use of the laser. However, the glasses are a dead giveaway of Dr. G reading a prompter. Also, the interview style of switching camera angles doesn’t make sense and appears as if he is interviewing himself. It’s an unprofessional, newbie mistake that is distracting from the message.

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He’s not wearing his glasses in this one which is inconsistent. The stock footage is weak of the “practitioner”. The white text appearing on the screen is washed out and very hard to read. Some of the stock footage they cut to doesn’t match the narration and is confusing.

I don’t like how he says “what we’re trying to do…”it suggests uncertainty and lack of confidence. It’s not how this should be portrayed. A better way of saying it is “Our goal is…” Again, bad stock footage choices. Again, interviewing himself. Also, the intro can’t be duplicated because I don’t have the assets they used to create the lower third. And, in order to get ride of the site mention at the end I had to abruptly cut just before the site transition appeared etc. Even with fading it could be cleaner. Also, look at the light washing out in the window. I know why they did it, most likely due to poor lighting conditions.

He’s holding his glasses in this one! Wrong stock footage cut for what he’s saying. He says all services are under one roof. At the end, he says “Please let us help you get started…” This shows a lack of confidence and isn’t the best way to present the offer. Poor use of interview technique again.

ALL videos across the site need to be styled consistently. If not, the ones that don’t match look out of place with the rest. This is a simple fix and the time to do it is now while the site is being built.

I can still use some of the footage of Dr. Guy and his voice and cut in better.

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